Fanatix

CLIENT
Unison Agency | REQ

PROJECT
Sports Fandom

ROLE
Visual Designer

TEAM
Stakeholders, Project Managers, UX Designer

YEAR
2010

Problem

Before Fanatix, sports fans had no single, interactive space that truly captured the excitement and community of sports fandom online. While existing platforms (like Facebook, Twitter, or sports news sites) allowed fans to share opinions or follow scores, they lacked a dedicated environment built exclusively around sports passion and fan interaction.

Solution & Impact

Fanatix is the world’s first interactive, multimedia online sports community — created for fans, by fans. The platform allows users to follow their favorite players, teams, and friends, engage in conversations with fellow supporters, and explore a dynamic feed of photos and videos from games. Members can also conveniently purchase tickets, making Fanatix a one-stop hub for passionate sports fans.

Contribution

As the UI Designer at Fanatix, I worked in close collaboration with the UX Designer to refine wireframes, user flows, and personas, ensuring a strong foundation for a user-centered design process. Building on these insights, I transformed conceptual frameworks into high-fidelity visual designs that captured the excitement and energy of sports fandom.

I explored multiple design directions for each page, balancing functionality with visual appeal to create an engaging and intuitive interface. My goal was to bring the product vision to life through thoughtful layout, cohesive visual hierarchy, and a dynamic, sports-driven aesthetic that resonated with fans.

Let's talk about goals and strategy for your product!

Email dhazell@gmail.com

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