Skills Learned. Experience Earned. Passion Inherit.
I’m a versatile Product Design leader with 10+ years of experience delivering digital products across a wide range of industries. Early in my career, I worked across entertainment, advertising, retail, education, healthcare, startups, and e-commerce, developing a strong foundation in user-centered design and product thinking. In recent years, I’ve focused on fintech, leading efforts to build scalable design systems and enhance the user experience and visual design for complex financial platforms.
Currently, I leverage AI-driven design and development workflows, using conversational tools and rapid prototyping to quickly turn product ideas into production-ready solutions.
Recent Projects
IRIS Design System
Role
Lead Designer
Contribution
Contributed to building FICO design system for B2B products that improved collaboration, efficiency, and accelerated delivery across teams.
Password Protected
FICO Decision Modeler
Role
Product Design, Sr. Manager
Contribution
Led recurring design reviews with designers, product managers, and engineers, while overseeing intake and prioritization of design updates.
Password Protected
FICO Platform
Role
Product Design, Sr. Manager
Contribution
Oversaw a team of designers and worked cross-functionally with product managers and engineers to plan roadmaps and enhancements.
Password Protected
FICO Assistant | AI Chatbot
Role
Product Designer
Contribution
Translated product requirements into wireframes and high-fidelity UI designs, supporting the beta launch of a GenAI-powered chatbot within FICO Platform.
Password Protected
Focus Area
- Enterprise & Cloud-Native Platforms
- B2B SaaS and B2C Products
- Fintech, Healthtech, Advertising, and Entertainment Technology
Core Expertise
Product Design Leadership · Product Strategy · UX · Visual Design
Tools & Technology
- Figma
- AI Tools (Claude, Cursor, Figma Make, Builder.io, Figjam, Miro AI)
- Adobe Creative Cloud
- JIRA, Asana, Notion
- Confluence
- WordPress, Divi, Webflow
- Microsoft Teams, Slack
- HTML, CSS, JS, Angular, React
Work Experience
2024-2025
Product Design, Sr. Manager
FICO
Led product design for FICO’s legacy products, managing a distributed team of designers and setting vision and strategy in highly ambiguous environments. Drove cross-functional collaboration by facilitating design sessions, walkthroughs, and executive presentations while partnering closely with Product and Engineering through JIRA-based workflows. Owned end-to-end design for FICO’s first AI-powered chatbot, including customer-facing and administrative experiences, and led the redesign of core FICO Platform products such as Decision Modeler and Strategy Director to deliver scalable, enterprise-ready MVPs.
2023-2024
Sr. Designer
FICO
Maintained, evolved, and scaled IRIS Design System in Figma, partnering closely with designers and engineers to deliver new components and product features. Led the redesign and launch of FICO Analytic Cloud Portal, enabling seamless customer trials of cloud-based products and improving the overall onboarding experience.
2016-2023
Lead Designer
FICO
Co-created IRIS Design System, leading research, planning, component design, library management, and driving adoption across cross-functional teams. Delivered end-to-end UX/UI design across FICO’s B2B software portfolio and led visual quality assurance to ensure consistency, clarity, and standardized design annotations for engineering teams. Previously led the user-centered visual modernization of FICO’s Debt Management System and maintained the global style guide supporting FICO’s B2B products.
2016
Digital Designer
K-12
Developed marketing ads and web pages while managing ongoing updates and maintenance for the K–12 website and Parent Portal. Collaborated closely with UX designers to refine user flows, wireframes, and documentation for both internal and external-facing products.
2014-2015
Creative Director
Everlast Interactive, LLC
Led the design and technical support of responsive web platforms for individuals, startups, nonprofits, and enterprise clients, including The Party Booker platform.
2014-2015
Sr. Digital Designer
Trellist
Designed, updated, and maintained websites for multiple clients including DuPont.
2014
Interactive Designer
The Archer Group / Bounteous
Designed interaction experiences and rich media assets for Wawa.com.
2013
Sr. UX/UI Designer
Barclays Bank
Created user-centric designs for Barclaycard’s account management platform and internal marketing campaigns.
2012-2013
Sr. Designer
Razorfish / Razorfish Health
Improved usability, consistency, and visual quality across consumer-facing iOS
and Android applications for State Farm and Pfizer.
2012
Digital Designer
Digitas Health
Designed and updated websites and digital advertisements for multiple healthcare companies.
2012
Creative Director
Appetizer Mobile
Gathered client requirements and translated them into personas, user flows, wireframes, prototypes and engineering-ready UI to support product launch.
2011
Co-Founder - Creative Director
Everlast Interactive (Everlastin)
Founded and led a creative studio delivering end-to-end design and delivery including user flows, wireframes, prototyping, web design and development, digital marketing, branding, and ongoing client support.
Founding Product Designer at Dubset, a music technology company focused on rights management for mixed music; acquired by Pex in 2020 for a deal reportedly between $25-$50 million.
2010-2011
Visual Designer
Hot Studio
Provided visual and UX designs for Five-Star Basketball and Quest Diagnostics website.
2008-2010
Sr. Designer
Radio One | Interactive One
Created digital marketing advertisements and delivered UX/UI designs for nationwide radio channels and branded digital platforms, including NewsOne.
2005-2008
Interactive Designer
AOL
Designed interactive motion experiences and co-managed AOL Top 11 Countdown Show and supported AOL Music digital content.
Let's talk about goals and strategy for your product!
Email dhazell@gmail.com
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