About

Devlin
Hazell

Devlin Hazell

Skills learned.
Experience earned.
Passion inherit.

Product leader with 15+ years of experience driving digital product strategy, discovery, and delivery across web and mobile platforms, including B2B, SaaS, and enterprise solutions. Skilled at translating customer needs and business objectives into compelling product visions, strategic roadmaps, and measurable outcomes using data and product analytics to inform decision-making.

Experienced in product marketing, including go-to-market strategy, positioning, messaging, and cross-functional collaboration to drive product adoption and business growth.

Passionate about leveraging AI-enabled workflows to accelerate product discovery, streamline decision-making, and improve execution. Brings a systems-thinking approach with expertise in design systems, legacy modernization, UX strategy, and building impactful digital experiences that deliver value for both users and organizations.

Focus Areas

Team Leadership and Management · Design Quality and Process · Strategic Alignment · Cross-functional Collaboration · Defining Vision and UX Strategy

Capabilities

Product Design (end-to-end) · UX Research · Information Architecture · Design Systems · Interaction & Visual Design · Prototyping · Front-End Development

Toolbox

Design

Figma Figjam Illustrator Photoshop After Effects

Development

HTML / CSS JavaScript React Angular GitHub React WordPress Webflow Divi 5

Comms/PM Tools

JIRA Asana Confluence Teams Slack

AI Tools

Claude ChatGPT Cursor Miro AI Builder.io Pencil Antigravity Lovable v0

Career

2024 – 2025
Product Design, Sr. Manager
FICO
Led product design for FICO's legacy products, managing a distributed team of designers and setting vision and strategy in highly ambiguous environments.
2023 – 2024
Sr. Designer
FICO
Maintained, evolved, and scaled IRIS Design System in Figma, partnering closely with designers and engineers to deliver new components and product features.
2016 – 2023
Lead Designer
FICO
Co-created IRIS Design System, leading research, planning, component design, library management, and driving adoption across cross-functional teams.
2016
Digital Designer
K-12
Developed marketing ads and web pages while managing ongoing updates and maintenance for the K–12 website and Parent Portal.
2014 – 2015
Creative Director
Everlast Interactive, LLC
Led design and technical support for responsive web platforms across multiple client types.
2014 – 2015
Sr. Digital Designer
Trellist
Designed and maintained websites for clients including DuPont.
2014
Interactive Designer
The Archer Group / Bounteous
Designed interaction experiences and rich media assets for Wawa.com.
2013
Sr. UX/UI Designer
Barclays Bank
Created designs for Barclaycard's account management platform.
2012 – 2013
Sr. Designer
Razorfish / Razorfish Health
Improved usability across iOS and Android applications for State Farm and Pfizer.
2012
Digital Designer
Digitas Health
Designed websites and digital advertisements for healthcare companies.
2012
Creative Director
Appetizer Mobile
Translated client requirements into personas, user flows, wireframes, and engineering-ready UI.
2011
Co-Founder & Creative Director
Everlast Interactive
Founded creative studio. Also served as Founding Product Designer at Dubset (acquired by Pex, 2020).
2010 – 2011
Visual Designer
Hot Studio
Provided visual and UX designs for Five-Star Basketball and Quest Diagnostics.
2008 – 2010
Sr. Designer
Radio One / Interactive One
Created digital marketing advertisements and UX/UI designs for radio channels and branded platforms.
2005 – 2008
Interactive Designer
AOL
Designed interactive motion experiences and co-managed digital content initiatives.

Philosophy

Start with understanding

Every design process starts with deep problem comprehension — the business context, user needs, and technical constraints.

Systems Thinker

I look beyond individual features to understand how user needs, business goals, and technology work together. By thinking in systems, I solve root problems instead of surface issues, create consistent experiences, and design with long-term impact in mind.

Craft matters

The difference between good design and great design is in the details. Spacing, motion, copywriting, edge cases.

Cross-functional

The best product outcomes come from designers working alongside engineers, PMs, and researchers.

AI as a tool

I'm a big believer in using AI to make the design process more efficient. At the end of the day, AI is just a tool — it can speed things up, but it can't replace thoughtful research, strong UX thinking, creativity, or real problem-solving. Great design still comes from understanding people and making intentional decisions.

Contact

Let's work together on something worth building.

Email dhazell@gmail.com
LinkedIn linkedin.com/in/devlinhazell
Creative Studio everlastin.com