Five-Star Basketball Camp

Founded in 1966, Five-Star Basketball mission was to create a premier teaching camp that would help players elevate their skills through expert instruction and structured, high-level training.

Over the decades, Five-Star has become recognized nationwide for its high-intensity camps, clinics, and development leagues serving both boys and girls. Building on this legacy, the website redesign project aimed to extend the Five-Star experience into the digital space—creating a platform that could track players, schools, and tournaments throughout the year, while strengthening community engagement and program visibility.

As a Visual Designer for the Five-Star Basketball Camp website, I supported both UX and UI design to deliver an engaging digital experience:

UX Support & Foundations
Created wireframes and user flows to support the overall UX strategy and structure key user journeys.

UI Design & Execution
Translated concepts into high-fidelity designs, ensuring a cohesive and user-friendly interface.

Brand Expression
Crafted a visual experience that reflected the camp’s energetic identity and long-standing legacy in basketball training.

Experience Quality
Focused on clarity, engagement, and usability to create an intuitive and compelling user experience.